Elevating a NYC Creative Agency's Digital Presence
Specs
Services
- Web Development
- UX/UI Design
- Solution Architecture
- CMS
- A11y
- GA4
- GTM
- SEO
Technologies
- Next.js
- React.js
- Typescript
- Tailwind
- Zod form validation
- Radix UI primitives
- Resend email platform
- Biome linting/formatting
- Git versioning
- GitHub Actions CI/CD
- Custom CMS
Timeline
- 2 Weeks Design
- 2 Weeks Development
- 1 Week Feedback Iterations
Deliverables
- Website
- Concierge Content Management
Results
KPIs
5×Engagement
4×Faster Load Time
6×More Leads
Not just a redesign — a relationship-driven bespoke digital transformation that proved beautiful design and performance belong together.
What the Client Says
StrawberryFrog has maintained a long-standing partnership with UNDEFINEDstate for several years, valuing them as one of our most trusted vendors. When we undertook a comprehensive redesign of our company website, Jason [Lead Developer, u12e] transformed what could have been a complex process into a seamless experience.
Our objectives were to simplify our user experience, streamline navigation, and modernize our digital presence after several years. Throughout the project, Jason demonstrated exceptional collaboration skills, professionalism, and remarkable efficiency. His meticulous attention to detail ensured the delivery of a superior digital platform.
We now have a super sleek, sophisticated, easy to navigate website that showcases our best work and reimagined capabilities and are able to stand out against our competition.
Client
StrawberryFrog is an award-winning NYC creative agency and our partner for 15 years. Known for their innovative campaigns and creative excellence, they needed their digital presence to match their reputation. Their five-year-old website—which we had originally built—had served them well but was ready for evolution to reflect their growth and refined creative identity.
Challenge
The existing site faced several critical issues:
- Static homepage lacked the dynamic movement essential for showcasing creative work
- Outdated user experience didn't reflect the agency's evolution or creative capabilities
- Performance bottlenecks were affecting both user satisfaction and search rankings
- Complex navigation made it difficult for visitors to find relevant work and services
- Budget constraints required innovative solutions without sacrificing quality
StrawberryFrog specifically wanted more homepage movement, refined UX, and optimized performance—all while working within realistic budget parameters.
Product
Our solution balanced engaging visuals with strategic functionality through several key innovations:
Concierge Content Management: Replaced their custom CMS with our hands-on approach, delivering premium website experience without technical burden while respecting budget realities.
Dynamic Visual Storytelling: The homepage header showcases their portfolio with strategic movement and visual impact. Our breakthrough insight: slowing down video loops increased user engagement by 10x.
Conversion-Focused UX: Streamlined navigation while maintaining persistent CTAs, creating an intuitive interface across all devices. A/B testing optimized every interaction from visitor to client.
Technical Excellence:
- Mobile-first responsive design
- Top 10% page load performance
- Advanced image compression and CDN
- Custom analytics and A/B testing
- Proactive maintenance and optimization
Expedited Delivery: Launched in three weeks after design approval, proving custom UX/UI development can move as fast as NYC itself.
This bespoke digital transformation crafted for a discerning creative agency demonstrates how premium user experience drives measurable business growth.
