Jim Beam:
Multiple Brands Over Many Years
How to deliver high fidelity animations and interaction engagement which can dynamically scale to multiple display dimensions; adhere to extreme k-limit constraints; execute rapid development iterations; integrate with or create a myriad of APIs to display content based on individual user metrics; and respond to user interaction?
Algorithmic animation all the way!
We handled a slew of animation projects for the Jim Beam campaign over the span of several years. Animations ranged from ghost wisps and devilish smoke and embers to honey drenching and stags leaping over fields of grain. Never a dull moment.
One Example, Out of Many: Jacob's Ghost
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Jacob's Ghost Animation Sequence:
'Create a ghostly presence that flits and flirts with the bottle and cocktail...' Which can be manipulated for different product showcases, and then port this animation to dozens of different sized web ads, all while keeping the file size below 30kb. This was one among dozens of complex animation we executed for the Jim Beam account over the span of several years.
Take-Overs and Integrations with Major Media Sites:
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Page Takeover Examples:
We also needed to roll these animations into Web-Advertising Modules... in many sizes, geo-targeted, and integrated/synced with host site on many different platforms.
Additional Page Takeover Examples:
And So Many More... Too many to list
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Rich Media Display Ads:
